Market Research Company in Dubai

Get in Touch

Market Research Firm in Dubai

Operating across a range of sectors and industries, Panaly Consulting, a market research company based in Dubai, utilizes quantitative and qualitative market research tools to assist companies to gather strategic market data. Based on your objectives and needs, our consultants will design tailor-made methodologies aimed at gathering reliable and high-quality market intelligence.

Panaly distinguishes itself from other market research companies in Dubai by specializing in gathering data that is not always easy to obtain especially given the opaque information channels that sometimes characterize the region.

Market Research Firm

Over 10 years of experience in the UAE and GCC allows us to utilize the right tools to navigate available information channels to efficiently obtain reliable data that will aid you in making key strategic decisions concerning aspects such as market entry, penetration, positioning, marketing, future marketing research activities and pricing.

Focus Groups

Focus Group

Our focus groups in Dubai and beyond consist of a reunion of a small sized group whose dynamic comes through discussions between its members. The results of a focus group in Dubai or globally can be richer in that the interaction between participants creates information that may not appear on a one to one basis.



Quantitative research such as surveys can be utilized for a variety of purposes such as evaluating customer satisfaction, brand awareness and product/concept testing. Quantitative surveys involve asking the target population a series of structured questions, and deriving statistics from their answers.

In-depth Interviews

In-depth Interviews

In-depth interviews, which are a form of qualitative research, involve one on one interviews with targeted individuals to understand their opinions, needs, preferences, demands or expectations. The advantage of qualitative interviews lies in that one can extract richer information and feedback as opposed to surveys, which are more structured.

Mystery Shopping

Mystery Shopping

Our mystery shopping services can be utilized to evaluate customer service levels and thus, better understand and exceed customer expectations. In today’s competitive environment, gathering relevant feedback and utilizing it to ensure continued customer satisfaction is key to the success of a business.

Desktop Research

Desktop Research

Desktop research is a powerful tool that can be utilized to compile and analyze already published data. For decisions that require a general market overview, without requiring precise details, desktop research can often be the answer. Desktop research is especially useful as a first phase of research when high-level data is required.

These tools can be used to gain a better understanding:

  • Brand awareness
  • Customer satisfaction
  • Competitors
  • Market trends
  • Market potential, size and opportunities
  • Potential demand
  • Forecasted supply
  • Optimal locations for business setups
  • Risks and threats
  • Evaluation of existing operations
  • Business’s macro-environment
  • Sector analysis
  • Product testing

Our Services

Market Research

Market intelligence gathered from market research is a crucial aspect of strategic decision making.

Let the primary and secondary research tools used by Panaly assist you in obtaining the most relevant data and insights.


Will the project succeed? What is the value of an existing business? and What is the anticipated return on the investment? are important in understanding the financial viability of a project.

Panaly’s feasibility studies and business plans can assist you in answering these questions.

In today's highly competitive world, strategic decision making is crucial in optimizing the success of any organization.

Panaly’s strategy consulting services integrate market insight with financial and operational data to provide you with strategic recommendations.

Projects, whether small startups or large scale developments, may require raising capital from outside sources such as third party investors, banks and financing houses.

Let Panaly assist you in finding the right finance for your project.

With the development of an increasingly interconnected online community negative feedback spreads faster than positive feedback.

In today’s fast-paced business environment, the ability to collect and analyze reliable business intelligence can serve as a unique competitive advantage. Such data can be generated either from within the organization

In today’s fast-paced business environment, the ability to collect and analyze reliable business intelligence can serve as a unique competitive advantage. Leveraging over 10 years of experience within the UAE and GCC markets, the multilingual business intelligence team at Panaly has considerable expertise in gathering hard-to-get information. 


By utilizing tailor-made methodologies and tools such as primary and secondary Dubai market research, financial modeling for feasibility studies and business plans, and roadmap creation and implementation, we can assist with: