Market Research Company in Dubai

Get in Touch

Market Research and Business Intelligence – Dubai and Beyond

Market research is a key aspect of any strategic decision making process that aims to be grounded in timely, relevant and trustworthy information. Operating across a range of sectors and industries, Panaly Consulting, a market research company in Dubai, utilizes both quantitative and qualitative market research tools to assist companies in the gathering of market data.

As a boutique market research and advisory company, Panaly Consulting differentiates itself from other research companies in Dubai through its ability to work closely with the client, and to truly understand and anticipate their needs in a unique and personalized manner. Based on the individual client’s objectives, the consultants at Panaly will design tailor-made methodologies aimed at gathering reliable and high-quality market intelligence.

Market Research Firm

With over 10 years of experience in the UAE and GCC, we are one of the more established market research companies in Dubai, enabling us to utilize the right tools to navigate available information channels and efficiently obtain reliable data that will aid you in making key strategic decisions. Some of these tools include:

Focus Groups

Focus Group

Our focus groups in Dubai and beyond consist of a reunion of a small sized group whose dynamic comes through discussions between its members. The results of a focus group in Dubai or globally can be richer in that the interaction between participants creates information that may not appear on a one to one basis.



Quantitative research such as surveys can be utilized for a variety of purposes such as evaluating customer satisfaction, brand awareness and product/concept testing. Quantitative surveys involve asking the target population a series of structured questions, and deriving statistics from their answers.

In-depth Interviews

In-depth Interviews

In-depth interviews, which are a form of qualitative research, involve one on one interviews with targeted individuals to understand their opinions, needs, preferences, demands or expectations. The advantage of qualitative interviews lies in that one can extract richer information and feedback as opposed to surveys, which are more structured.

Mystery Shopping

Mystery Shopping

Our mystery shopping services can be utilized to evaluate customer service levels and thus, better understand and exceed customer expectations. In today’s competitive environment, gathering relevant feedback and utilizing it to ensure continued customer satisfaction is key to the success of a business.

Desktop Research

Desktop Research

Desktop research is a powerful tool that can be utilized to compile and analyze already published data. For decisions that require a general market overview, without requiring precise details, desktop research can often be the answer. Desktop research is especially useful as a first phase of research when high-level data is required.

Panaly also distinguishes itself from other marketing research companies in Dubai by specializing in gathering data that is not always easy to obtain especially given the opaque information channels that sometimes characterize the region, all whilst upholding the strictest standards of honesty, transparency and discretion.

Building on more than a decade of UAE and GCC experience along with expertise across a wide range of sectors (luxury retail, automotive, travel and leisure, hospitality, F&B, retail, etc.), Panaly’s team is able to assist with aspects such as:

  • Brand awareness
  • Customer satisfaction
  • Competitors
  • Market trends
  • Market potential, size and opportunities
  • Potential demand
  • Forecasted supply
  • Optimal locations for business setups
  • Risks and threats
  • Evaluation of existing operations
  • Business’s macro-environment
  • Sector analysis
  • Product testing

Our Services

Market Research

Market intelligence gathered from market research is a crucial aspect of strategic decision making.

Let the primary and secondary research tools used by Panaly assist you in obtaining the most relevant data and insights.


Will the project succeed? What is the value of an existing business? and What is the anticipated return on the investment? are important in understanding the financial viability of a project.

Panaly’s feasibility studies and business plans can assist you in answering these questions.

In today's highly competitive world, strategic decision making is crucial in optimizing the success of any organization.

Panaly’s strategy consulting services integrate market insight with financial and operational data to provide you with strategic recommendations.

Projects, whether small startups or large scale developments, may require raising capital from outside sources such as third party investors, banks and financing houses.

Let Panaly assist you in finding the right finance for your project.

With the development of an increasingly interconnected online community negative feedback spreads faster than positive feedback.

In today’s fast-paced business environment, the ability to collect and analyze reliable business intelligence can serve as a unique competitive advantage. Such data can be generated either from within the organization

In today’s fast-paced business environment, the ability to collect and analyze reliable business intelligence can serve as a unique competitive advantage. Leveraging over 10 years of experience within the UAE and GCC markets, the multilingual business intelligence team at Panaly has considerable expertise in gathering hard-to-get information. 

Over the years, Panaly has worked with a range of clients, from small or upcoming business start-ups to semi-government entities to large multinational corporations. Regardless of the scale of the project, our team maintains the highest level of professionalism and dedication, along with a strict commitment to working within agreed timelines.

Given that each project operates on a custom and tailor-made basis, this timeliness (and fees) of course vary according to the size of the project and the nature of the scope of work. The team at Panaly Consulting is uncompromising in their standards of quality and has the capabilities to handle projects of all sizes and timelines.