Market Research and Business Intelligence – Dubai and Beyond
Market research is a key aspect of any strategic decision making process that aims to be grounded in timely, relevant and trustworthy information. Operating across a range of sectors and industries, Panaly Consulting, a market research company in Dubai, utilizes both quantitative and qualitative market research tools to assist companies in the gathering of market data.
As a boutique market research and advisory company, Panaly Consulting differentiates itself from other research companies in Dubai through its ability to work closely with the client, and to truly understand and anticipate their needs in a unique and personalized manner. Based on the individual client’s objectives, the consultants at Panaly will design tailor-made methodologies aimed at gathering reliable and high-quality market intelligence.
With over 10 years of experience in the UAE and GCC, we are one of the more established market research companies in Dubai, enabling us to utilize the right tools to navigate available information channels and efficiently obtain reliable data that will aid you in making key strategic decisions. Some of these tools include:
Our focus groups in Dubai and beyond consist of a reunion of a small sized group whose dynamic comes through discussions between its members. The results of a focus group in Dubai or globally can be richer in that the interaction between participants creates information that may not appear on a one to one basis.
Quantitative research such as surveys can be utilized for a variety of purposes such as evaluating customer satisfaction, brand awareness and product/concept testing. Quantitative surveys involve asking the target population a series of structured questions, and deriving statistics from their answers.
In-depth interviews, which are a form of qualitative research, involve one on one interviews with targeted individuals to understand their opinions, needs, preferences, demands or expectations. The advantage of qualitative interviews lies in that one can extract richer information and feedback as opposed to surveys, which are more structured.
Our mystery shopping services can be utilized to evaluate customer service levels and thus, better understand and exceed customer expectations. In today’s competitive environment, gathering relevant feedback and utilizing it to ensure continued customer satisfaction is key to the success of a business.
Desktop research is a powerful tool that can be utilized to compile and analyze already published data. For decisions that require a general market overview, without requiring precise details, desktop research can often be the answer. Desktop research is especially useful as a first phase of research when high-level data is required.
Panaly also distinguishes itself from other marketing research companies in Dubai by specializing in gathering data that is not always easy to obtain especially given the opaque information channels that sometimes characterize the region, all whilst upholding the strictest standards of honesty, transparency and discretion.
Building on more than a decade of UAE and GCC experience along with expertise across a wide range of sectors (luxury retail, automotive, travel and leisure, hospitality, F&B, retail, etc.), Panaly’s team is able to assist with aspects such as:
- Brand awareness
- Customer satisfaction
- Market trends
- Market potential, size and opportunities
- Potential demand
- Forecasted supply
- Optimal locations for business setups
- Risks and threats
- Evaluation of existing operations
- Business’s macro-environment
- Sector analysis
- Product testing