Get in Touch

Insights - page 3

Need for Speed- but at what cost?

In an increasingly globalized and competitive business environment, time is of the essence. Companies across different industries are increasingly seeking to gain market and consumer insight within shorter periods of time. Whilst technological developments such as Big Data or Online Panels facilitate this, it is worth asking whether the drive for speedy research results has been at the cost of quality respondents. 

Delivering the Right Reward

According to industry reports, over half of market research respondents participate in studies with the aim of receiving rewards or prizes. Given that consumers are being rewarded across various aspects of their life from credit card purchases to travel, this comes as no surprise. Consumers are growing increasingly used to being in control and are becoming more demanding in their interactions, a point that strongly feeds into the mindset when assessing research incentives. 

Vision, Innovation and Determination- Lessons from a Young Country

From small and uncertain beginnings, the UAE has not only transformed itself into a regional powerhouse but an international one too. Forty-six years after the unification of the seven emirates, it is worth taking a closer look at the country and how far it has come in such a short period of time. 

Feasibility Studies and Business Plans- What’s the Difference?

When starting a business or considering a new venture, entrepreneurs are often recommended to undertake a feasibility study and create a business plan in order to mitigate risk and to make more informed decisions. Whilst both studies are typically conducted in the early stages of a potential business venture and have some overlap, it is important to understand the differences between both planning tools

Is poor translation skewing your research data?

Home to over 200 different nationalities, the UAE is often described as being “multicultural” or a “melting pot of cultures”. Indeed, its rich demographic makeup contributes in large part to the country’s success. However, for individuals or firms that are seeking to gain insight into this diverse consumer base, underestimating language barriers and cultural nuances can significantly hinder the gathering of reliable data.  

Value Added Tax in the UAE

The GCC region, often heralded as being a tax-free haven, will see the introduction of Value Added Tax (VAT) in 2018. VAT is an indirect tax based on the consumption of goods and services. The UAE and KSA will be the first GCC countries to introduce the tax, effective from 1st January, 2018. As the deadline approaches, it is worth taking a closer look at the indirect tax as well as some of its implications within the region. 

The Importance of Screeners

Every product, service or solution has a target audience. Depending on the brand, some target audiences may be narrow whilst others may be broad. Whilst identifying a brand’s target segment may seem easy enough, finding the right participants for a research study sometimes poses unexpected difficulties. The value of a research project lays in its ability to deliver actionable insight. However, if the right respondents are not participating in the research, the findings are ultimately rendered useless. This is why screener questions play a vital role in ensuring, insofar as possible, that the right people are taking part in a study. 

Contact Us