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Emotional Intelligence in Market Research

When looking at successes attained in life, studies have found that those with average IQs often surpass their peers with higher IQs. Are IQ tests then not a good measure of success or is there something else at play in these situations? Following several years of research, it is now thought that emotional intelligence plays a crucial role in determining success and explains why those with lower IQs can potentially outperform their “more intelligent” peers. 

In Focus: Sin Tax

Earlier this year, the UAE’s Ministry of Finance announced the introduction of an excise tax on products such as energy drinks, carbonated drinks and tobacco. The excise tax, also dubbed the “sin tax” came into effect on October 1, 2017. In light of this, Panaly takes a quick look at what the so-called “sin tax” entails along with some of its potential wider implications. 

Emojis: The future of mobile surveys or just a research fad?

Smartphones have become an almost ubiquitous aspect of our daily lives. Within the MENA region, the number of smartphone connections has more than doubled between 2013 to 2016, to reach 263 million in 2016. In fact, the UAE has amongst the highest smartphone adoption rate in the world, with over 80% of connections being smartphones (the global average is around 65%). 

Measuring Corporate Social Activities Responsibly

In recent years, Corporate Social Responsibility (CSR) has become somewhat of a buzzword in corporate circles. Across the world, businesses are increasingly seeking to take broader ownership of their actions beyond their legal responsibilities, focusing on aspects such as the environment, their employees or the wider social community. 

Actions speak louder than words… or do they?

Behavioral Science is a topic of much discussion and interest within the market research community. Unlike biology or chemistry, it is not a strict science; however its main premise is based on the idea that individuals have limited “introspective access” to their cognitive processes. Considering the fact that most forms of market research rely on self-reporting in order to gain insight, Behavioral Science appears to be at conflict with research tools such as surveys or focus groups. Following the old adage that “actions speak louder than words”, we cover three points that contest this statement and argue for a more integrated approach.  

In Focus: Dubai Expo 2020

In November 2013, the Bureau International des Expositions (BIE) announced that Dubai would be the next city to host the Expo 2020, effectively making it the first city in the Middle East and North Africa to host a World Expo. The World Expo is an event that takes place every five years and is said to be the world’s third-largest noncommercial event in terms of economic and cultural impact. Set over a six month period, World Expos attract millions of visitors and generate considerable new business contracts and investments. However, debates are plentiful in relation to whether the benefits really outweigh the costs. 

In Focus: Company Health Check

How do I grow my business? How do I make my operations more efficient?  Most of us have pondered over these (and other similar) questions at some stage within the lifecycle of our businesses. In order to grow one’s business and achieve our next set of corporate objectives and goals, an important first step is to gain an unbiased understanding of the current status of the business and its operations.

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