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Mystery Shopping Services

The customer’s perception is your reality.

Kate Zabriskie

Whether your company is looking to take preventative or remedial action, mystery shopping can help you better understand as well as exceed consumer expectations.

By understanding your objectives and goals, we can tailor our mystery shopping services to allow you to understand exactly what is happening at your outlets across the UAE, GCC and beyond.

Through our database of mystery shoppers in Dubai, UAE, GCC and Middle East that includes individuals of different ages, nationalities and social backgrounds, we have successfully carried out mystery shopping assignments not only in the UAE and the GCC but also in other Middle Eastern countries, South Africa and India.


Our access to a network of high net worth individuals distinguishes us from other mystery shopping companies in Dubai and also provides us with the advantage of effectively and believably mystery shopping luxury establishments.

Our mystery shopping services cover a diverse range of sectors and operations including hotels, retail outlets, airports, universities, schools, restaurants, automotive dealerships and salons.

Case Study


A leading German automotive group


With a vast network of dealerships and service centers managed by different partners across the Middle East and India, the client wanted to develop a clear understanding of how the individual centers were performing and to promote greater consistency in service.


Since 2013, Panaly Consulting has been working closely with the client, conducting bi-annual visits to designated dealerships and service centers across the Middle East and India in order to mystery shop the quality of sales and after-sales service.

Depending on the market (and in accordance with local regulations), customers are equipped with discrete audio and/or video recording devices, providing the client with richer insight than a simple questionnaire. Training sessions are also conducted on a periodic basis, addressing common shortcomings in quality and service.

Contact Us

To know more about our mystery shopping services in the Middle East (including Dubai, UAE and GCC) or elsewhere, please contact one of our consultants at +971 4 447 2552 or