Surveys - Dubai and Beyond
As a quantitative form of market research, surveys involve asking the target population a series of structured questions and deriving statistics from these answers. Surveys can be used for a range of purposes such as evaluating customer/vendor satisfaction, brand awareness, product/concept testing, pre/post advertising campaign testing, etc.
The team at Panaly works closely to understand and anticipate the client’s needs in order to design a survey questionnaire that is relevant, appropriate and easy to understand. Depending on the nature of the topic, surveys can be administered through a number of means such as face-to-face, over the phone, online or via mobile.
Building on over a decade of experience in the market research industry in Dubai, Panaly has a rigorous system of quality checks in place to ensure the highest caliber of survey administration and data collection. We are able to conduct surveys in Dubai, Abu Dhabi and across the broader GCC region.
Our multilingual team is also able to design and administer surveys in English, Arabic or French. Additional languages may be available upon request. Industries covered include travel and leisure, insurance, facilities management, etc.
A government-owned entity involved in a range of facility management services
Keen to develop stronger relationships and partnerships, the client mandated Panaly Consulting to gather feedback from key customers (and in a subsequent study, gather feedback from vendors) in an independent and objective manner.
After developing the survey questionnaire and following a thorough database cleaning, Panaly Consulting conducted over 200 telephone surveys along with a number of face-to-face interviews with key customers to provide insight into familiarity with the client’s service offering, competitors, brand perception and satisfaction with the quality of services delivered.
A follow-up study was conducted this year, in order to compare responses year-on-year, along with a vendor satisfaction study aimed at gaining further insight into the quality of service of the procurement and operations teams.
The insight and findings have since been used to drive continuous operational improvements in the company, as well as improve external communications with stakeholders.